Bryan Ische — Design & Creative Direction
Minneapolis, MN
Hundreds of business units were operating around the globe guided by corprate brand standards light on direction for digital experiences. This led to a complete lack of consistency across the supply chain. Users would move between multiple platforms and services without any reliable patterns to rely on. Technologies and interfaces were repeated and recreated in each situation, leading to a massive escalation in production and maintenance in each region and level of the supply chain.
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