Bryan Ische — Caribou Coffee

Caribou Coffee

Mobile App
Concept
Visual Design
User Experience

Caribou Coffee is a specialty coffee chain headquartered here in Minnesota and serving around the world. The Caribou Perks reward program was looking for a way to increase visibility and improve the overall usability of the program itself, while also introducing a mobile pay system and other quality of life advances.

The result was a smart, charming app platform that not only brought the immediate advances of mobile pay, but brought all of Caribou along with. We prioritized a focus on simple, location-based prompts oriented around the main actions of redeeming perks and mobile pay. By doing so, we were able to use moments of exploration, a facet of the Caribou brand, to guide users through location, gift, and nutrition information.

A peek at the slide-up promotional feed that houses both the user’s available perks and promotional offers from Caribou. To the right, an example of the surprise-and-delight method of ‘unlocking’ the user’s perks.

We directed a brand new family of product photography to be featured within the app. Our focus was on clean, bright visuals mimicing the envigorating aspects of the products themselves.

At launch, the program required the scanning of a dual-barcode system for checking in and payment. We ensured both barcodes were both easily accessible and clearly visible in any orientation for a smooth purchase.